Gothenburg Horse Show

Gothenburg Horse Show is considered to be one of the most prestigious and best indoor horse-shows in the world. The event has been reoccuring every year since the first show in 1977. Since then, over 3 million visitors have visited this amazing event in Scandinavium in Gothenburg, Sweden.

Emma Emanuelsson, winner for Sweden 2014

Photo: Peter Zackrisson, Gothenburg Horse Show

Gothenburg Horse Show is a spectacular sports event where only the best riders, and the best horses, from all over the world get to compete. Both competitors and audiences have stayed true to the event, which is seen as one of the main reasons it is still such a prestigious competition.

Sweden has managed to win the tropy no less than five times thru sensational performances by Rolf-Göran Bengtsson (1996, 2005 and 2019), Emma Emanuelsson (2014) and Peder Fredricson (2015).

Peder Fredricson, winner for Sweden 2015

Photo: Peter Carlsson

All the winners from 1977 – 2020

1977 Gerd Wiltfang, Germany
1978 Eddie Macken, Irland
1979 Hugo Simon, Austria
1980 Harvey Smith, Great Britain
1981 Fritz Ligges, Germany
1982 Bernie Traurig, USA
1983 Nick Skelton, Great Britain
1984 Eddie Macken, Irland
1985 Rob Ehrens, The Netherlands
1986 Ian Miller, Canada
1987 John Whitaker, Great Britain
1988 Franke Sloothaak, Germany
1989 Thomas Fuchs, Switzerland
1990 John Whitaker, Great Britain
1991 Hervé Godignon, France
1992 Nick Skelton, Great Britain
1993 Nick Skelton, Great Britain
1994 Eddie Macken, Irland
1995 Jan Tops, The Netherlands
1996 Rolf-Göran Bengtsson, Sweden
1997 Alison Firestone, USA
1998 Stefan Lauber, Switzerland
1999 Willi Melliger, Switzerland
2000 Ludger Beerbaum, Germany
2001 Ludger Beerbaum, Germany
2002 Toni Hassmann, Germany
2003 Marcus Ehning, Germany
2004 Robert Smith, Great Britain
2005 Rolf-Göran Bengtsson, Sweden
2006 Jessica Kürten, Irland
2007 Meredith Michaels-Beerbaum, Germany
2008 Jessica Kürten, Irland
2009 Edwina Alexander, Australia
2010 Abdullah Al Sharbatly, Saudi Arabia
2011 Philippe Rozier, France
2012 Marcus Ehning, Germany
2013 Ludger Beerbaum, Germany
2014 Emma Emanuelsson, Sweden
2015 Peder Fredricson, Sweden
2016 Marcus Ehning, Germany
2017 Aldrick Cheronnet, France
2018 Robert Whitaker, Great Britain
2019 Rolf-Göran Bengtsson, Sweden
2020 Daniel Deusser, Germany

For more information about previous winners, events, photos, statistics etcetera.

Petra Roman, freelance writer and CEO at PR Text&Bild

Jan Eliasson

Former politician, diplomat and Secretary-General of the United Nations, Jan Eliasson was born in 1940 in Gothenburg, Sweden. Jan was appointed Minister of Foreign Affairs by the Swedish government in 2006, and worked as Vice President of the United Nations General Assembly between 2012-2016.


In the early eighties Eliasson worked as advisor in the war between Iran and Irak, and in 1988-1991 he operated as ambassador to the UN in New York City. In October 1994 Jan had a role as a mediator in the war between Armenia and Azerbajdzjan. 

Photo: Getty Images

Eliasson went back to New York as ambassador for The UN assembly between 2000 and 2005, and in 2005 he was the first Swede ever to be elected Secreteray-General of the United Nations.



This blogpost contains commercial links.

Ernst Kristian Johann Kirchsteiger. Born in November 1957.
A famous and populat tv-host, designer and author of various cook books.

Ernst Kirchsteiger. Photo:

With programs like “Sommartorpet” , “Jul med Ernst” and “Sommar med Ernst” he’s now “Ernst” with the Swedish people. Women love him for his sensitivity, creativity and grey hair. Men either love him or hate him for the same reasons. I guess he could be compared to Martha Stewart

Ernst is inspired by honest and friendlh people, beautiful places like Toscana, Florence, Swedish history and culture. He’s also inspired by arts and crafts.

Ernst’s designs are both functional, practical and beautiful. His recipes are easy to follow and as well as designs and dishes are made with local ingrediens and materials. The brand ERNST is well estabished as a high quality and popular brand.



Varoius pieces from ERNST design. 


This blogposts is written by Petra Roman, CEO and content writer at PR Text&Bild


Swedish designers

This post contains commersial links 

Lars Wallin

Swedish fashion designer Lars Wallin has a degree from Beckmans’ School of design and has won the prestigious designer award  “Guldknappen”. Wallin has designen outfits for scenkläder the Eurovision Song Contest, The Royal Opera in Stockholm and several Swedish artists and royalties. Lars Wallin is inspired by French couture from the 1950:s and his designs are both unique and exclusive. 

Efva Attling

Swedish fashion and jewelrydesigner Efva Attling is a former model and singer born and raised in the suburbs of Stockholm. She once was part of the pop-group X-models, but has also produced music as a solo artist. 

For many years now Efva Attling has worked as jewelry designer and shop owner. Her jewelry is sold world wide and she’s designed wineglasses for the Swedish brand Orrefors. Efva also designed the latest Polar Music Prize award.

Camilla Thulin

Swedish fashion designer and now author, Camilla Thulin creates costumes for the Gothenburg Operahouse and many Swedish singer and actors. She’s written books about clothes and style and had hosted a radioshow about the clothing industry. 

Camillas’ motto is to make women feel beautiful inside and out regardless of age and size.

Bea Szenfeld

Swedish fashion designer born in Poland and famous for her artistic and experimentful creations which have been described as a mix of fashion and modern art.

Bea has a degree from Beckmans’ School of Design, where her final exam project won the H&M Design Scholarship. After Beckmans’ she started her own fashion house designing clothes for both men and women. Bea Szenfeld often re-uses second hand clothes and is well known for her vintage collections. 

Filippa Knutsson

Swedish fashion designer and entrepreneur Filippa Knutsson was born and raised in Stockholm. Daughter of Lasse Knutsson, who once led Gul&Blå clothing store, where Filippa started her career.  She now runs the successful business Filippa K and has won several awards for her outstanding work.

Johan Lindeberg

Swedish fashion designer and entrepreneur Johan Lindeberg started his carreer in the fashion industry by becoming a distributor for the Italian brand Diesel in the early 90:s.

In 1996 Johan started his own brand J.Lindeberg with professional golfer Jesper Parnevik as a poster boy. In 2007 he left the company and moved to New York for a couple of years. In 2018 he started a Out of Context Studios AB.

Ida Lanto

Swedish designer who studied at the Nordic Designschool in Borås and now designs gowns for the Swedish royalties. Ida has also designs clothes för various Swedish singers and TV-hosts such as Loreen, Sarah Dawn Finer, Sabina Ddumba, Nikki Amini, Gina Dirawi and Tilde de Paula. 

Ida Lanto created a wedding gown for the movie “Kingsman: The Golden Circle” worn by Swedish actress Hanna Alström. She’s also created a collection for the online clothing company


IKEA is a Swedish multinational company that designs and sells ready-to-assemble furniture, kitchen appliances, home accessories and other useful goods. The company was founded in 1943 by Ingvar Kamprad, who at the time was only 17 years old.

The company name, IKEA, is an acronym of Kamprad’s initial (I K) with those of Elmtaryd (the farm where he grew up) and Agunnaryd (his hometown).

The business magnate

Feodor Ingvar Kamprad was born in 1926 and died in 2018. He was one of the most influential was business magnates in Sweden while leading his multinational retail company. Kamprad was born and raised in a small village in Småland in the south of Sweden, but lived in Switzerland for many years.

Ingvar Kamprad
Foto: Lotte Fernvall

Most IKEA- stores in the world have a showroom upstairs and a marketplace plus a self-service warehouse downstairs. All stores serve traditional Swedish food and Swedish fika. There is also a Swedish Food Market in which you can buy e. g. Swedish meatballs, lingonberry jam, biscuits, chocolates and pancakes.

Foto: Lise Åserud/NTB/TT

Three of the most bought and popular book shelves from IKEA. Photo:

Greta Thunberg

There is this girl who’s only 15 years old, and already she’s an icon all over the world. She’s Greta with the public and is rubbing shoulders with the most powerful and influential leaders of in the world.

Greta Thunberg has become the face of, and spokes person for, a world wide movement of environmental activists – at the age of 16. In 2018 Greta was appointed one the most influential teenagers in the world by Time Magazine.

In 2019 Greta sailed to New York to attend a climat meeting at the UN headquarter. The trip was documented by Greta via social media and followed by thousands of people world wide.

Watch Greta’s climate speach in the UN assembly

Watch Greta on the Ellen Show

Greta speaks to protesters in London, England (April 2019)
Photo: Jack Taylor/Getty Images

Ever heard of Zlatan?

I am quite sure you have heard of Zlatan Ibrahimovic, one of the greatest soccer players of all times. He’s Swedish.

Maybe you’ve heard of Abba, Greta Thunberg, Alexander Skarsgård, Icona Pop and Robyn too? Did you know they’re all from Sweden?

Abba was (and still is) a very popular pop-group in the 70:s and 80:s, with hits like Mamma Mia, Dancing Queen and Waterloo. Greta Thunberg is a world famous environmental activist, who’s travelling around the globe to meet with the big leaders. And she’s only 16!


Alexander Skarsgård is one of five sibblings from the Skarsgård-family. If you’ve seen Tarzan, you’ve seen Alexander (or at least his abs 🤭). His dad, Stellan Skarsgård, is also a well known actor both in Sweden and Hollywood.

The Swedish pop-duo Icona Pop is hugely popular, not only in Sweden but in China and Germany too. The same goes for singer/songwriter Robyn who is well known all over the world.

Then there is Björn Borg, Ingemar Stenmark, Pernilla Wiberg, Pia Sundhage, Max von Sydow, Mikael Nykvist, Zara Larsson, Rebecka Ferguson, Britt Ekland, Ingemar Bergman, Max Martin, Malin Åkerman, Christer Fuglesang… I suggest you Google them!